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A missed Uber ride
started it all

The concept of FlexFactor literally came to life during a declined transaction. When one of our
co-founders missed an important Uber ride because his card was declined when it should have been approved, he felt the frustration that millions of consumers experience every year.

Instead of shrugging the problem off, he started to explore the issue and reached out to a former colleague.

With decades of experience in data science, credit risk, and fraud detection, including leading Decision Analytics for Experian, the two co-founders, Elio Vitucci and Zeev Shoval partnered up to better understand and address the problem. They noted the incredible inefficiencies in the e-commerce and payments systems, and the concept of FlexFactor was born.

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A global team with world class data and payments experience

Meet our Board:

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Elio Vitucci

As co-founder of FlexFactor, Elio has over two decades of experience in data science and financial services managing and creating multiple global businesses with a passionate focus to bring improvement and drive innovation in the sector. Most notably, he served in several roles with Experian including Global Managing Director of Decision Analytics. Additionally, Elio created, and led as CEO, Experian MicroAnalytics, which became the largest nano-lending operation globally, issuing over 2M loans per day in over 30 countries.

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CCO & Co-Founder:
Ze’ev Shoval

As co-founder of FlexFactor, Ze’ev is a serial entrepreneur and top tier business development executive having developed and grown multiple global businesses in the Telcom, National Security, Defense, and Financial Services Sector. Past experiences including founding Wirefree Corp, growing Trivnet and helping it to a successful strategic sale, head of alliances for Utiba Mobile Commerce, head of Business Development at Experian Microanalytics, and as General Partner for GMS, a leading Global Messaging platform monetizing services across hundreds of mobile operators and enterprises around the world.

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Investor & Board Advisor:
Philip McHugh

Philip has over 25 years of international banking and payment experience across North America, Europe, LATAM, and Africa. Prior experiences include various roles with Citigroup, CEO of Payments at Barclays, President and EVP, Merchant Services for TSYS, and CEO of Paysafe, listing the company for +$12Bn on the NYSE. As Board Advisor, Philip has partnered with Elio and Ze’ev to take on a broad range of operational roles to help FlexFactor grow to its true potential.

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Guy Vatman

Guy has over 10+ year’s experience as a software developer and architect based in the heart of the Israeli tech community having worked across both enterprise and start-up environments. Prior to FlexFactor, Guy was CTO at UpStart, a software house for technology start-ups ranging from development stage companies to more mature groups focused on global expansion. Guy was also co-founder of, a comprehensive apartment bookings platform.

Non Executive Director:
Don Robert

Don currently serves as Chairman of the London Stock Exchange Group, the leading global financial markets infrastructure business. He is also Chair of Council of the London School of Hygiene and Tropical Medicine, a Founder Partner of Corten Capital, a specialist information and software investment firm, and a Technology Advisor to the Bank of England.
Previously, Don was Chairman of Experian plc, a global information and analytics business, the position which he held from 2014 until July 2019. Prior to this he was Group Chief Executive Officer of Experian plc from 2005 to 2014. Don was also Non-Executive Director at Compass Group plc, Non-Executive Director of the Court of Directors, Bank of England, and Non-Executive Director at First Advantage Corp.

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Non Executive Director:
Adoram Gaash

Adoram has over 25 years of experience as both a Founder/CEO and as a Venture Capitalist. He founded Moneta VC in 2013 as a leading Israeli VC firm that invests in Data Transformation startups across Fintech, Insuretech, and FinCyber. Prior to starting Moneta VC, Adoram worked as Managing Director, M&A Banking for GrowthPoint Technology Partners and as Founder and Managing Partner of StageOne Ventures.

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